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Anitta X Lay’s®

Anitta

Stay Golden®

Lay’s has the power to turn a little disappointment into a moment of shared joy. So we thought, who better to partner with than global superstar and best new artist Grammy nominee, Anitta; one of the most electric voices in music today. Not only does her music spark joy like Lay’s potato chips, she exudes fun, style and positivity in everything she does.

Powered by Potatoes™

Lay’s potatoes have the ability to generate power to record a remix. Through a little innovation, ingenuity and some inspiration we discovered they also have the ability to generate power to record a remix of Anitta’s #1 global hit, “Envolver,” for our new commercial “Beat of Joy.”

We even set a new GUINNESS WORLD RECORDS® title along the way.
Check out the full video and our newest commercial featuring the remix below.

Watch how we used the power of Lay’s potatoes to remix Anitta’s song “Envolver”

Listen to the remix in our newest commercial