LAY’S® has had a banner year in social media across the full breadth of its channel footprint. Collectively, the brand delivered over +100MM organic impressions representing a 175% increase vs. PY ‘21. What’s more, LAY’S® drove consistently smile-worthy consumer engagements, generating +250K organic mentions with +8MM total followers across Instagram, Facebook, Twitter and TikTok (+100K vs. PY ‘21). At Super Bowl LVI the LAY’S® hashtag #LaysWasThere trended nationally in the U.S. organically on Twitter, and more importantly, the brand generated tens of thousands of organic consumer engagements to help humanize and extend its “Big Game” campaign story.
